Chelsea have confirmed they have agreed a $48.5m-plus deal with US-based sports technology firm Infinite Athlete to become their new front-of-shirt sponsor.
As reported by Soccer Times earlier this week, Infinite Athlete has already begun promoting Chelsea on its official website and will replace Three as the club’s main advertisement.
Chelsea confirm Infinite Athlete as main sponsor
The news was confirmed earlier today via the club’s official social media platforms- and will see the sponsorship on both the men’s and women’s kits.
ππ¨π° π₯π¨πππ’π§π . . . βΎοΈ pic.twitter.com/VL8wdBGQsP
— Chelsea FC (@ChelseaFC) September 30, 2023
Chelsea women will wear the sponsored shirts in tomorrow’s Women’s Super League opener against Tottenham with the men’s team expected to don the new look kit for the first time in their West London derby against Fulham on Monday.
The value of the deal puts Chelsea in the upper echelons of front-of-shirt sponsor deals but is still way behind Manchester City’s long-term deal with Etihad Airways, which is valued at almost $85m a season.
